Not Another Folio | MYER New Light Harper’s Bazaar
4351
portfolio_page-template-default,single,single-portfolio_page,postid-4351,single-format-standard,ajax_updown_fade,page_not_loaded

MYER New Light Harper’s Bazaar

About

Looking for a novel way to bring the New Light campaign to life in print and to really play with the seasons concept I came up with using acetate to create a reveal and add interest to the print ad.

The acetate was printed with the seasons colours in a gradient, tapering off at the top and having a window for the Myer logo to show through. It was a complex setup for the printer but they did an amazing job with the registration being spot on.