Not Another Folio | MYER Work/Life

MYER Work/Life


Myer’s 2017 back to work campaign focused on clothes that transitioned from the office to afterwork. The idea that you can dress for both occasions when you leave the house in the morning and not feel over or underdressed dressed really gave a sense of work/life balance.

The campaign logo was then quite straight-forward to design — the single weighted stroke gives a sense of balance and the letters coming out of the stroke created connectivity. The logo talks to how the audience should view the clothes — that work is an extension of life.