I was approached by SEEK.com.au to do the cover for their 2013 Annual Report.
I wanted to veer away from the previous designs, which seemed dated, and move into a new look and feel that was more graphic.
SEEK were pushing the ‘number 1 global employment marketplace’ tagline in a lot of their collateral, so taking that as a starting point I focused on making a big statement with this call out. I landed on turning the seek arrow on its side to create a ‘1’. Then to really amp the design and make it feel premium, the ‘1’ was die-cut.