Not Another Folio | SEEK Annual Report 2013
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SEEK Annual Report 2013

About

I was approached by SEEK.com.au to do the cover for their 2013 Annual Report.

I wanted to veer away from the previous designs, which seemed dated, and move into a new look and feel that was more graphic.

SEEK were pushing the ‘number 1 global employment marketplace’ tagline in a lot of their collateral, so taking that as a starting point I focused on making a big statement with this call out. I landed on turning the seek arrow on its side to create a ‘1’. Then to really amp the design and make it feel premium, the ‘1’ was die-cut.