‘Silver Line Society‘ is a social interactive game designed to encourage Microsoft employees in the Netherlands to work more cohesively. The project came about during my time working with design agency Indie.
The design played on the proverb ‘every cloud has a silver lining’ and also made reference to the growing popularity of cloud computing at the time.
The SpinAward jury’s report:
“To design and produce an Alternative Reality Game is difficult enough. Achieving this internally at a company such as Microsoft Holland where it is “business as usual” is special. This requires guts. What we liked is that one is able to show how games push people over the limits of existing departments, as well as transferring knowledge to create new social networks within the company. It is a fine example of integration of training on the job, communication and games, so worth a Silver SpinAward.”