Not Another Folio | Specky Magee

Specky Magee


To promote the popular book series ‘Specky Magee’, a bill poster was designed to emulate the banners that footballers run through before a game.

The poster appeared around the MCG at finals times to generate a high level of exposure. This exposure was measured through the use of a QR code, which linked to a mobile friendly synopsis of the book.

An advertisement in the AFL record provided further promotion to reinforce the publication, as well as posters.