The identity for Bella Vita really came down to who the client was. She is such a vibrant, enthusiastic person when talking about the programme she had developed for young women, that I wanted to incorporate her character into the designs.
The Bella Vita identity also stand out from the competitors in the market that seemed overly stuffy. By making it more kid friendly the conversation between parent and child about the classes is much easier.
The design elements were simple enough for the client to make new patterns as needed, instead of relying on 3rd parties, which helps keeps costs down for her business in its early stages.
The first stage of the website was built using Wix. The second stage after the viability of the new business has been tested, the website will be custom built.