Branding
Chris Coe

Chris Coe

Contacted over email Chris was really impressed with a logo he had found of mine on an image sharing platform.

A very simple back-and-forth with some time zone differences I came up with something Chris was very happy with.

His photography can be seen here: chriscoephoto.com/

Holographic foil

As part of the exploration I looked at incorporating holographic foil which was a play on the way light beams are captured in photography.

Gold foil

Another finishing treatment I explored was gold foil which represented the premium service that Chris offered his clients. It’s also has a sense of kitschiness to it which suits Chris’ personality.

Final logo

In the end we settled on a classic colour combo of black and honey that prints well and looks great on screen.