Exhibition Identity
Gusto

Gusto

Identity for an exhibition at the State Library of Victoria with supporting collateral across multiple touch points including environmental, social, press, and marketing.

The logo was chosen collaboratively with the exhibition designer, which allowed her to achieve her goals with the exhibition space. It then became my challenge to create something a little more memorable and exciting for the identity.

Using illustration to really draw in the viewer with playful food related motifs was a flexible way to market the exhibition in a way the Library hadn’t explored previously. Having a suite of images also allowed flexibility when targeting certain segments.