Slurpee — Low Sugar

Sweet As

Sweet As is an awareness campaign for 7-Eleven’s Low Sugar Slurpee range. The younger demographic the Slurpee brand attracts means that the graphics and concepts are similarly aligned to an MTV campaign.

The client had several key objectives for this brief; price point, highlight low sugar, and flavour.

Deliverables included posters, banners, shelf talkers, counter mats, backlits and social.