Brand Identity
Spring/Summer launch

Spring/Summer launch

MYER held 2 events for the Spring/Summer launch for 2017. A casual launch and a traditional runway launch.

The invite was for the traditional runway launch. It was bronze foiled on the front and personalised on the back.

The Branding and eDM was for the more casual launch that was open to a wider number of people.

The brief was to bring a strong beach theme as the event was to be held in the northern beaches of Sydney.

You can see the logo in use here: elle.com.au