The identity for Bella Vita really came down to who the client was. She is such a vibrant, enthusiastic person when talking about the programme she had developed for young women, that I wanted to incorporate her character into the designs.
The designs also stand out from the competitors in the market that seemed overly stuffy and not particularly kid friendly.
The design elements were simple enough for the client to make new patterns as needed, instead of relying on 3rd parties, which helps keeps costs down for her business.
The first stage of the website was built using Wix. The second stage after the viability of the new business has been tested, the website will be custom built.