Not Another Folio | Graphic Design & Illustration by Peter Hutton
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Bella Vita primary logo
Bella Vita

The identity for Bella Vita really came down to who the client was. She is such a vibrant, enthusiastic person when talking about the programme she had developed for young women, that I wanted to incorporate her character into the designs. The designs also stand...

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MYER Spring Social logo
MYER Spring Social

Branding and eDM for MYER’s Spring/Summer season launch. The brief was to bring a strong beach theme as the event was to be held in the northern beaches of Sydney. You can see the logo in use here: elle.com.au

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Chris Coe logo
Chris Coe

Contacted over email Chris was really impressed with a logo he had found of mine on an image sharing platform. A very simple back-and-forth with some time zone differences I came up with something Chris was very happy with. His photography can be seen here:...

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MYER Work/Life

Myer’s 2017 back to work campaign focused on clothes that transitioned from the office to afterwork. The idea that you can dress for both occasions when you leave the house in the morning and not feel over or underdressed dressed really gave a sense of...

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The New Normal Campaign Title
MYER The New Normal

Design for the Myer denim campaign The New Normal. The analogue design was a key component in the campaign look and feel, which was shot in an abandoned office building. The video was created to showcase the use of the logo. To view the video the...

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Myer Free Mega Makeover
MYER Mega Makeover

Tasked with creating a campaign for a cosmetics giveaway to increase foot traffic over a weekend period, I had to make it bold and identifiable in the very busy space of the beauty counters at Myer. The social component of the campaign was well received...

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Myer Frenzy Face eDM banner
MYER Frenzy Face

The Myer Frenzy Face campaign leveraged Click Frenzy, without actually being a participant of Click Frenzy. The idea was to capture the face of people when they saw the extremely good offers that were available. An initial eDM was sent out to let customers know...

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SEEK Annual Report 2015
SEEK Annual Report 2015

For the third year running I was asked by SEEK to design the cover for their Annual Report. Keeping to the graphic style I had developed for the covers in the previous years I wanted to give SEEK a futuristic techie feel. The gradients and...

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Embracing the Digital Age presentation

Commissioned by SEEK Volunteer to design a presentation that showcased a recent project focussed on streamlining volunteer networks, the text heavy document was transformed into a relatable and engaging design through the creative use of iconography and illustration.

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SEEK Annual Report 2014

I was approached by SEEK to design their Annual Report cover for the second time. Keeping the same minimal aesthetic as the previous year, I decided to focus on how SEEK changes peoples lives through opportunity. The idea of a ripple effect, cascading out from...

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SEEK Hot Jobs infographic

Approached by SEEK to develop a series of infographics that had to be engaging, clever and inspiring to demonstrate the change in demand for certain types of industries.

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Small Change

With steady decline in the number of employees participating in SEEK's employee giving program Bright Futures, it was thought a new approach to promotion and design was needed. SEEK commissioned me to develop a new identity and promotional material...

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SEEK Top Jobs infographic

This infographic focuses on the job market in the Canterbury area in New Zealand, highlighting the skewed job market the rebuild effort is causing after the terrible earthquakes that rocked the area in 2010 and 2011. Using a construction site as the theme for the...

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SEEK annual report cover
SEEK Annual Report 2013

I was approached by SEEK.com.au to do the cover for their 2013 Annual Report. I wanted to veer away from the previous designs, which seemed dated, and move into a new look and feel that was more graphic. SEEK were pushing the ‘number 1 global...

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SEEK Top 5 Fastest Moving Jobs infographic

There were to parts to this brief. 1. Detail the Australia’s fastest moving jobs in terms of job growth. 2. Highlight each state or territory’s top job by growth. To make the data seem more interesting I broke each of the top 5 jobs into...

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Gusto exhibition logo

A tailored typographic logo was developed to promote a new exhibition at the State Library of Victoria – ‘Gusto! A culinary history of Victoria‘. The orangey-red and yellow colouring were nods to the way fast-food has utilised colour psychology, and would stand out on the Library’s...

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What’s On

‘What’s On‘ is a quarterly publication for the State Library of Victoria. The publication is a combination of predetermined templates and evolving layouts. These layouts allowed for the introduction of colour, custom typography and imagery. This differentiation means that each feature article is showcased in its...

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Anchor

Inspired by the lettering of a Gert Sellheim design, this bespoke typeface is a condensed display font all in uppercase, making it ideal for headlines and logos. The anchor itself also features in the typeface and, in this instance, has been further embellished by hand.  

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Internet and PC Usage report

This technical report highlights the importance of people connecting and using technology to enhance their lives through education, sharing and participation.

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Specky Magee

To promote the popular book series ‘Specky Magee’, a bill poster was designed to emulate the banners that footballers run through before a game. The poster appeared around the MCG at finals times to generate a high level of exposure. This exposure was measured through...

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Monanarchy

‘Monanarchy‘ is a personal project that explores the role of Queen Elisabeth II and how the importance of the monarchy to a matured Australia has declined.

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Tenez

‘Tenez‘ is a personal illustrative project investigating tennis and the pop culture references surrounding the sport.

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Book bug

With custom designed typography and illustrations, this tri-fold promotional poster communicated a sense of mischievousness to capture the attention of the target audience being lower to mid-primary school aged students, teachers and librarians.

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Swingers

‘Swingers‘ is a full colour magazine that illustrates an alternative view of the world of golf. References to pop-culture, using hand drawn illustrations and bold typography, are introduced to inject a more playful attitude to what is usually a traditional sport.

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Silver Line Society

‘Silver Line Society‘ is a social interactive game designed to encourage Microsoft employees in the Netherlands to work more cohesively. The project came about during my time working with design agency Indie. The design played on the proverb ‘every cloud has a silver lining’ and...

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